Each week we look for what others are saying about civility. Last week, public relations firm Weber Shandwick along with public affairs firm Powell Tate, published the fifth installment of research related to civility in America. Their focus this year was on the Millennial Generation (age 18 to 33). This demographic is 83 million strong. Millennials are approximately eight million larger than the Baby Boom generation.
If you are involved in education, marketing, or talent development, the results of this research are worth analyzing. Read the report here. A high level overview is presented in this inforgraphic: all generations see incivility as a problem but Millennials believe it can improve. They believe schools should teach civility, and they are the generation that is most willing to take proactive actions such as defending a person who has been treated uncivilly, writing letters to report uncivil behavior, and quitting a job or moving to a new living situation in order to get away from uncivil behavior of others.
The Wallace Centers of Iowa is a non-profit organization with the mission of enriching community through sustainable food and civility initiatives. We teach civility as foundational component to leadership and talent development.